Case Study

Internet-based Direct-to-consumer Luxury Products

Online retailer with internet-based direct-to-consumer luxury products, using infomercials and social media to direct traffic to targeted products and websites, leveraging unique brands but without direct control over the brands.


$126 million


Technology, Direct-to-Consumer

Services Provided

Turnaround & Business Restructuring


Private equity- and mezzanine-owned business which suffered strategic misdirection post-acquisition, resulting in recurring operating losses and a substantial over-advance position.


  • Stabilization of cash and working capital management to provide runway for turnaround and/or sale of the business. Supported strategic repositioning initiatives and cost savings initiatives.

  • Monitored realignment of Amazon-based agreements involving sales through Amazon and Amazon Marketplace to strategically manage distribution and pricing models to improve gross margins.

  • Positioned Company for recovery to secured lender on outstanding loan debt, following exit of private equity investor.