EMAGroup/Enterprise Management Advisors, LLC | Assisting Companies in Transition
EMAGroup advises companies in transition, focusing on Special Situations, Capital Solutions, Enterprise Performance and Insolvency options to create value-driven solutions.
Online retailer with internet-based direct-to-consumer luxury products, using infomercials and social media to direct traffic to targeted products and websites, leveraging unique brands but without direct control over the brands.
Revenue
$126 million
Industry
Technology, Direct-to-Consumer
Services Provided
Turnaround & Business Restructuring
Situation
Private equity- and mezzanine-owned business which suffered strategic misdirection post-acquisition, resulting in recurring operating losses and a substantial over-advance position.
Accomplishments
Stabilization of cash and working capital management to provide runway for turnaround and/or sale of the business. Supported strategic repositioning initiatives and cost savings initiatives.
Monitored realignment of Amazon-based agreements involving sales through Amazon and Amazon Marketplace to strategically manage distribution and pricing models to improve gross margins.
Positioned Company for recovery to secured lender on outstanding loan debt, following exit of private equity investor.